OMG

OMG, boosting ecommerce through affiliate marketing

OMG specialises in “affiliate marketing”, a form of advertising that boosts ecommerce and offers revenue opportunities to small publishers. The company needs data to reward its affiliated publishers and is concerned that data usage is not well-enough understood in the EU policy sphere, which could…

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captify cover

Captify, delivering ads for products that consumers are searching for

Captify is an advertising technology company that is pioneering search retargeting in the European advertising market. In a nutshell, search retargeting matches ads with consumers based on their recent web searches. For example, if a user is searching for “holidays in Greece” a provider of…

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